Matcha colour and freshness
The best green is not only for a photo. Freshness also shows in the aroma and in a cleaner, sweeter finish.
Freshness starts at milling.
Matcha is sensitive to air, light and heat. That is why we value freshly milled matcha from Japan and careful storage after opening.
Do not judge matcha by one signal alone. Origin, aroma, taste, milling and freshness belong together.
If you are choosing matcha for a menu, test it in the drink you actually serve. That shows how it works with your milk and workflow.